Surf AWARD:
You are one of the best surf camps and surf schools 2024!

We evaluated over 3,177 surf camps, schools and hostels based on over 967,000 data points. The best companies got an award based on various selection criteria such as customer satisfaction, customer loyalty, and visibility on the internet. This study is conducted annually

Our goal at BeyondSurfing is to create value for people interested in water sports. The award inspires and builds trust with customers. Moreover, It provides assistance and orientation for all water sports enthusiasts who want to know more about the world of surfing.

How does this work?

Awards are recognized by website visitors as trust symbols and social proof. A study conducted by Matteh Neiderberger showed that up to 70% of online shoppers cancel their order because of a lack of trust. Moreover, several online studies show that trust symbols from neutral third parties can maximize sales and online revenues (study 1, study 2). This means, using BeyondSurfings award as trust symbol can attract more customers.

This cooperation is and will always be completely free of charge. Our sole interest is to provide our readers at BeyondSurfing with meaningful insights about the
water sports industry and creating more transparency within the market.

Methodology

The methodology of our study was as follows:

1 Creating Data Basis

This study is based on 1,133 surf camps and schools from all over Europe. In order to be selected, companies had to meet certain criteria:

• Company location in Europe
• At least 10 reviews on Google, Facebook or TripAdvisor
• At least 3 reviews within the last 24 month
• Average rating of 3.5 stars or higher

2 Defining Evaluation Criteria

All surf providers are analyzed using the following data:

• Customer Satisfaction: Average customer reviews on Google, Facebook and TripAdvisor, weighted by number of customer reviews.
• Brand Awareness: Number of customer reviews, number of followers on Facebook and Instagram, number of mentions online, number of social media interactions, search volume on Google, number
  of referring domains, page authority score and domain authority score.

3 Data Collection

In accordance to the evaluation factors, the Internet was crawled and available data collected. The websites and social media presence of each company was analysed. A total of around 535,000 data points were identified and used for this study.

4 Data Evaluation

For comparison, each evaluation criteria was standardized on a scale from 1 to 5. The data was weighted and combined into a single score for each evaluation factor. For the final score, factors brand awareness, customer satisfaction, variety of offers and price-performance were combined and weighted with 25 % each.

5 Results

Based on the data evaluation, 10 % of the best companies are awarded and presented in BeyondSurfing’s Surf Industry Report Europe 2024.

We look forward to hearing from you!

Important: We always conduct the evaluation free of third-party opinions. A preferential placement in the comparison is not possible.